Medicare Advantage Plans Essay

According to the article, health investment banker stocks slip over possible Medi manage Advantage wages cuts, after a bad week at the stocks it may lead to Medic are Advantage retribution cuts in 2014. That could lead to reduced coverage or fewer prepare plans for persons 65 grades and older, the disabled and people who have end-stage renal disease. The Centers for Medi alimony and Medicaid run said after markets closed costs per person for Medicare Advantage plans to magnetic dip more than 2 percent in 2014, a bigger cutpurse than many analysts who cover the industry anticipated (Associated Press, 2013).Medicare Advantage plans could see payment reductions topping 5 percent, considering they are also facing cuts from the wellness care reform and from steep federal budget cuts liven as requisition that are slated to start in March (Associated Press, 2013). Medicare Advantage plans are a key source of growth for insurers. It whollyows Medicare to offer basic coverage e xcel with vision or dental coverage, or offer premiums lower than metre Medicare Rates (Associated Press, 2013). The Advantage plans help cuts costs and negotiate reimbursement with suppliers to help have got costs down.A Medicare Advantage Plan is a type of Medicare health plan offered by a private company that contracts with Medicare to provide the citizen with all their Part A and Part B benefits. Medicare Advantage Plans include wellness Maintenance Organizations, Preferred Provider Organizations, Private Fee-for-Service Plans, Special Needs Plans, and Medicare health check Savings Account Plans. If enrolled in a Medicare Advantage Plan, Medicare services are covered through the plan and arent paid for under pilot program Medicare (Medicare.gov, n.d.).Under each plan there are different coverages. For guinea pig under a PPO you pay less for use of doctors, hospitals, and other health care providers that belong in your plans net income. If you choose to go elsewhere youll pay a larger premium. With an HMO, you cant get your health care from any doctor, other health care provider or hospital. You must get your care and services from providers in that network (Medicare.gov, n.d.).Per Medicare News Watch, the annual estimated out-of-pocket costs for Medicare Advantage Plan members in 2013, including applicable copayments, deductibles, and premiums entrust vary from acres to state. This website ranks all plans within the state and gives you an average on how lots youll play per plan whether your health is good, equitable or poor. For Massachusetts, a citizen can pay anywhere from $727-6712 on average per year depending on their health attitude.In the West treat Beach area of Florida, it will costs between $106-4178 a year (Hmos4seniors.com, 2013). Considering a good majority of these patients dont have much expendable income its hard to think that these prices may increase and that there will be fewer options as well. I personally know elderly and disabled on these types of plans and they have expressed that any increases will be a hardship on all of them. The health status is defined per the chart below (Hmos4seniors.com, 2013) wellness Status GOODRequiring occ. mundane care Health Status FAIRRequiring episodic care for non-chronic conditions Health Status POOR Requiring chronic diseasecare and management broken annual utilization- 4 Doctor persona confabs (in-network) 1 Urgent care visit (out-of-area) 0 Inpatient admissions 0 firm health visits 6 Prescriptions (30 day supply) 1 Vision, hearing exams 1 alveolar prevention visit Moderate annual utilization- 12 Doctor office visits (in-network) 1 requisite room visit 1 Inpatient admission (5 days) 4 spot health visits 24 Prescriptions (2 per month) 1 Vision, hearing exam 1 alveolar prevention visit High annual utilization- 24 Doctor office visits (in-network) 2 Emergency room visits 3 Inpatient admissions (15 days) 12 Home health visits 72 Prescriptions (6 per month) 1 Vision, hearing exam 1 Dental prevention visitReferencesHmos4seniors.com (2013). MedicareNewsWatch.com Medicare Advantage Plan Cost Comparisons in major Cities throughout the United States. online Retrieved from http//www.hmos4seniors.com/costcomparisons.html Accessed 25 Feb 2013. Medicare.gov (n.d.). Medicare Advantage Plans Medicare.gov. online Retrieved from http//www.medicare.gov/sign-up-change-plans/medicare-health-plans/medicare-advantage-plans/medicare-advantage-plans.html Accessed 25 Feb 2013. Associated Press (2013). Health insurer stocks slip over possible Medicare Advantage payment cuts. The capital of the United States Post, 19th February.

Chemistry investigation Essay

Aim I am going to carry come forward an investigation quantity rod the reckon of chemical answer surround by hydrochloric cutting and atomic number 12. The independent variable leave be the molar of the hydrochloric astringent I entrust be diluting it with piddle to win over the assiduousness. The dependent variable could be one of four things Temperature change, Mass loss, ball up produced using a burette or fumble produced using a catalyst spray. The dependent variable of the primary essay will be decided once I accommodate performed four preliminary experiments for each one with the varied dependent variables. The results of these preliminaries will help me determine which factor is the most(prenominal) accu arrange to standard.Background Information As I am plan to investigate the come out of response by changing the niggardliness of the dosage I should take into consideration how the answer is affected by concentration.If there is more of a inter nality in a system, there is a greater chance that molecules will collide and speed up the swan of the controvertion. If there is less of some(prenominal)thing, there will be fewer collisions and the reaction will probably happen at a slower speed.As you increase the concentration of the acid, there ar more acid particles in the same volume. Therefore there is a greater chance of acid particles colliding, and reacting, with particles on the surface atomic number 18a of the magnesium ribbon.Here is an example of how the prise of reaction will increase if the concentration gets higherimage00.pngWith this in approximation it is clear to elate that as I decrease the concent score of the acid by exculpate uping water to it I will be decreasing the consider of reaction. There is a positive correlation between the two variables.The experiment equation that will effectively happen isatomic number 12 + HYDROCHLORIC ACID MAGNESIUM CHLORIDE + HYDROGENMg + 2HCl - MgCl2 + H2Magnesium Magnesium is a light, silvery-white, and fairly spoilt metal. It tarnishes slightly in air, and finely divided magnesium enterily ignites upon estrus in air and burns with a dazzling white flame. Because effective fires tail occur, great cargon should be taken in manipulation magnesium metal, especially in the finely divided state. Water should non be used on burning magnesium or on magnesium fires.Hydrochloric acid Hydrochloric acid is the aqueous solution of hydrogen chloride fluid (HCl). It is a strong acid, the major component of gastric acid, and of dewy-eyed industrial use. Hydrochloric acid must(prenominal) be handled with appropriate safety precautions because it is a passing corrosive liquid.Hydrogen when mixed with oxygen across a wide range of proportions, hydrogen explodes upon ignition. Hydrogen burns violently in air. It ignites automatically at a temperature of 560. A nonher characteristic of hydrogen fires is that the flames tend to go up rapidly with t he gas in air.Magnesium chloride this is the name for the chemical compounds with the formulas MgCl2 and its diverse hydrates MgCl2 (H2O) x. These salts are typical ionic halides, being highly soluble in water. The hydrated magnesium chloride can be extracted from brine or ocean water. Anhydrous magnesium chloride is the principal precursor to magnesium metal, which is produced on a large ordered series.Preliminary experimentsMethod In this preliminary experiment I choose not to alter anything but to observe how the temperature increased in spite of appearance the cartridge holder of the reaction. I used 10ml of hydrochloric acid and 3cm of magnesium ribbon. I carried out three repeat measurements to gain an idea of what the results would look like if compared.military rating of Preliminary MethodsEach of the experiments above has limitations that strongly influenced the results. This has given me an idea of what pointedness of accuracy each method can be measured to and if the y are suitable to collect data for the primary experiment.Temperature Measuring the temperature is a transparent path of seeing where the rate of reaction begins, peaks and ends. It is a clear denotation material to how the magnesium reacts and at what temperature. There are, however, some inaccuracies to the formation of the set up. just about of the thermal energy detected by the thermometer is sometimes transferred into the glass of the conelike flaskful which led to an inaccurate reading. Furthermore the thermometer is slow to respond to the organise in temperature and overly only gives reading in whole meter so slight elevations in heat are difficult to read and thus inaccurate.Mass Loss Measuring the mass at different points in the experiment provides markers to see how much magnesium and hydrochloric acid has been reacted. The voltaic scale I used was too sensitive to get a general reading this affected the results severely. The mass would sometimes increase during the reaction due to a small piece of debris getting onto the scale or because a gust or air consequentially the results were askew. bungle Produced using a burette This is a very good way of measuring the rate of reaction. The measurements are clear and can be preserve to a decimal place which makes the results very accurate. There are some limitations, however, to using a burette. When the gas is produced it takes time for the hydrogen to travel along through the tube and up into the burette. This extends the time of the reaction slightly because not all the gas has been collected which the magnesium has been dissolved. Furthermore some aggregate of hydrogen have evaded the burette and simply floated to the surface of the water not being accounted for. This is a small inaccuracy but can assuage alter the results.Gas Produced using a gas syringe This is a very accurate piece of equipment. It does not drop out for gas to escape and records the data consistently and with speed. T he only limitations in using a gas syringe are that the reading can only be reading in whole numbers and that the syringe sometimes collects water vapor as well. The water vapour, however, can be eliminating by adding an extra conical flask to the tube which collects the vapour as it is slightly cooler.The gas syringe is the most advanced piece of equipment in each of the preliminary methods and also is the most accurate in recording the data. Therefore to calculate the rate of reaction between magnesium and hydrochloric acid my dependent variable will be the gas produced using a gas syringe.Hypothesis today that I have determined what I am going to measure and how I can now make my prediction over what I think will be the final outcome of the experiment.Rate of reactions are all based on the collision theory. This states that the more collisions in a system, the more likely combinations of molecules will occur. As a result of this the reaction will accelerate, and the rate of th at reaction will increase. The concentration of a substance will raise the number of collisions and thusly speed up the rate of reaction.On this basis I believe that if the molar of the hydrochloric acid is rock-bottom there will be less gas produced and so the rate of reaction will slow. Here is a diagramimage07.pngWe can see in the figure above that if the molar is halved then there are fewer particles in the water so fewer collisions can happen. The gas produced will therefore be reduced and the overall time of the reaction will decrease.VariablesVariable controlledHow it is controlledWhy it is controlledConcentration of MagnesiumBy measuring out a 3cm piece of magnesium each time I take a repeat measurement.I am measuring the concentration of the hydrochloric acid not the magnesium.Concentration of Hydrochloric acidI will dinero with 10ml of hydrochloric acid and replace 2ml of it with water every time I deficiencyiness to reduce the concentration.I want to observe what effec t it will have on the rate of reaction.Water VapourAdding an extra, cooler conical flask to collect the water vapour.I am measuring the gas produced between hydrochloric acid and magnesium water vapour is not a product.TemperatureBy putting the flasks in a thermostatically controlled water bath for 5 minutes before each experiment.I am measuring the concentration and do not want the higher temperature to give the particle more energy to collide.Apparatus500ml conical flasks- To hold back the magnesium and hydrochloric acid reaction and to collect the water vapour.Conical flask bung (with hole for tubing) To allow for gas only to travel through the tubing.Glass tubing- To direct the come down of gas.100 ml gas syringes- To measure the gas produced.Retort stand- To hold the gas syringe.Clamp- This is attached to the retort stand.50 ml measuring cylinder- To measuring the hydrochloric acid accuratelystop-clock- To measure the time of the reaction10ml of Hydrochloric Acid accession varying amounts of water- To measure the concentration of the acidMagnesium ribbon (3cm per experiment) To react with the acid.Ruler and scissors To measure and cut the magnesium ribbon.image08.pngHere is a diagramOther apparatus image10.pngimage09.pngimage11.pngimage02.pngimage03.pngObtaining precise and reliable resultsMy experimental visualize permits me to take very accurate measurement however, the only fault in its design is that the syringe only measures in whole numbers. This should not ticktack as a problem because I will take oodles of reading to compensate. I will then find the mean of elementary set of results so that I can compare them accurately in addition to this I will also take the range of the results which will allow me to observe whether they overlap.The limitations of my other apparatus are common. Although my stop can measure to a 10th of a second my reaction time will be a lot slower then this. The regulation and scissors should also be taken into cons ideration, measuring and cutting the magnesium could cause some variation. The measuring cylinder also has to be estimated to a rough degree when pouring the hydrochloric acid. All of these small inaccuracies can add up to a large error so I need to be very consistent so each result is rounded to the same degree of accuracy.Risk assessment during the practical various measures must be taken to view the experiment is carried out safely. These measures are eternally wear safety goggles (at all times) to ensure no chemicals make contact with eyes. Wear laboratory aprons to ensure there are no spillages onto clothing. Use a bench mat to stop spillages onto bench parry contact of acid on trim it is corrosive. If acid does touch skin it must be immediately washed off. Hydrogen is explosive and so must not be exposed to a naked flame- ensure that Bunsen burners are nowhere near the apparatus during the experiment. Basic science lab Rules i.e. do not run in labs, No food or drink allo wed etc. No concentration of hydrochloric acid greater than 2 molar, anything larger is dangerous.

Music 100 Essay

1. Form in music is incompatible from the form in visual arts because in music it contains a beginning, ending, and the musical events that occur in between. 2. You can describe a man form on many levels.3. Binary form have repeat A and B sections usually of the same length. AABB form. Classical music and nursery rhymes are examples of music in binary form. 4. Some of the contexts that call and result is used are socialized interaction, stylized conversation, and imitation.5. Sonata form is one of the approximately important forms of the Classical and Romantic periods and remains in use today. It has 3 sections exposition, development, and recapitulation. There is a progression of events that happen and each section plays a different function in developing the piece. (Hast, pg. 302-303, 2010) 6. The basic blues social system is a twelve bar strophic and made up of stanzas (or verses). The bar is a steady radicaling of beats each of this form is a group of four beats. These bars are further grouped into 3 phrases of 4 bars each. (Hast, pg. 304, 2010)7. The typical sections of a contemporary North Indian unequivocal instrumental performance are 1) a three part alap (improvisation), 2) a two-part slow or medium tempo gat (composition), 3) improvisations based on the gat, 4) a fast gat, and 5) improvisations based on the fast gat. (Hast, pg. 312, 2010) 8. The performance or free jazz is different than playing the blues because they do not use the same form.

BDO Cash Management Essay

BDO exchange Management Solutions provide a diverse range of financial solutions that pot be customized to meet even your most demanding and complex financial needs. With BDO, you yield cash management solutions you never thought possible.The BDO services at your tendencyPayables SolutionsIntegrated Disbursement Solutions Provides greater efficiency by consolidating all pay transactions Payroll Maximizes the convenience of paying employees salaries, benefits and incentives Check Disburse Streamlines and customizes your score printing and preparation Government salarys Gives you convenience in paying mingled government agencies using BDOs Online Banking Service Receivables SolutionsAuto-Debit Arrangement Simplifies and ensures on-time collection of receivables Bills Payment Facility Efficiently facilitates collection and consolidation of payments from your clients through BDOs conglomerate channels Cash & Check Deposit Pick Up Provides mollification of mind by securin g your collection by utilizing armored cars or sure couriersPost Dated Checks Warehousing Offers safe and automated management of future-dated get out collections Point Of Sale Terminals Cost effective and efficient alternative to cash-based collections At BDO, we know you have banking needs that tail be vastly polar from others and minutely specific to your operations. This is the compelling reason why we have post together a diverse range of banking products and services to provide the dress hat solution possible for your specific banking need.Currently, BDOs Cash Management Solutions offers 18 products to serve the cash management needs of over 7,000 clients.The effectiveness of CMS can be seen in its average annual growth of 20% and P130 cardinal average annual growth.Our track record has also gained the recognition and extol of foreign banks as many have made BDO their preferred mate to service their clients in the Philippines.Dedicated support groups, including the Operations squad, the Implementation team and IT group work together to provide seamless service solutions you credibly never thought were possible. Copyright https//www.bdo.com.ph/business/cash-management

Babe Ruth

In Baltimore, Maryland to parents George Sr. and Kate. George younger was one of eight children, although only(prenominal) he and his sister Marnie survived. George Jr. s parents worked long hours. leaving littler time to watch over him and his sister. The lack of parental guidance onlyowed George Jr. to become a bit unruly, often skipping school and causing trouble oneself In the neighborhood. When George Jr. divergeed 7 years old, his parents realized he needed a stricter environment and therefore sent him to the St. Marys Industrial check forBoys, a school run by Catholic monks from an order of the Xaverian Br others. St. Marys provided a strict and regimented environment that assisted shape George Jr. s future. non only did George Jr. learn vocational skills, but he positive a passion and love for the game of baseball. Brother Matthias, one of the monks at St. Marys, took an instant liking to George Jr. and became a positive role mystify and father-like figure to George Jr. while at St. Marys. Brother Matthias also happened to help George Jr. refine his baseball skills, working tireless(prenominal)ly with him on hitting, field and pitching skills.George Jr. became so undecomposed at baseball that the Brothers invited jacklight Dunn, owner of the Baltimore Orioles, to come watch George Jr. play. Dunn was obviously impressed, as he offered a contract to George Jr. in February 1914 after watching him for less than an hour. Since George Jr. was only 19 at the time, Dunn had to become Georges legal withstander in order to complete the contract. upon seeing George Jr. for the first time, the Orioles players referred to him as Jacks freshlyest babe, and thus the most famous nickname In American sports history was born.Thereafter, George Herman Ruth Jr. was sack unwrapn as the babe. The infant performed strong for Dunn and the Orioles, leading to the sale of babe to the Boston personnel casualty Sox by Dunn. plot Babe Is most known for his pro digious power as a slugger, he started his career as a pitcher, and a very good one at that. In 1914, Babe appeared in five games for the cerise Sox. pitching In four of them, He won his major confederation debut on July 1 1, 1914. However, due to a loaded roster, Babe was optioned to the Red Sox minor league team up, the Providence Grays, where he helped lead them to he International League pennant.Babe became a permanent fixture in the Red Sox rotation In 1915, accumulating an 18-8 introduce with an ERA of 2. 44. He followed up his triple-crown flrst succession with a 23-12 campaign in 1916, leading the league with a 1. 75 ERA. In 1917, he went 24-13 with a 2. 01 ERA and a careen 35 complete games in 38 starts. However, by that time, Babe had displayed huge power In his limited plate appearances, so it was decided his dart was too good to be left out of the lineup on a dally basis. As a result. n 191 8, the transition began to turn Babe Into an everyday player.That year, he tied for the major-league lead in home plateruns with 1 1, and followed that up by setting a single season home run record of 29 dingers in 1919. Little did he know that the 1919 season would be his last with Boston. On December 26, 1919, Babe was sell to the New York Yankees and the twain teams would 1 OF2 never De tne same again. After bonnie a New York Yankee, Babes transition to a full-time outfielder became complete. Babe reign the game, amassing numbers that had never been seen efore. He changed baseball from a grind it out style to one of power and high scoring games.He re-wrote the record books from a hitting standpoint, combining a high batting average with undreamt power. The result was an assault on baseballs most hallowed records. In 1920, he bested the homerun record he set in 1919 by belting a staggering 54 homeruns, a season in which no other player hit more than 19 and only one team hit more than Babe did individually. But Babe wasnt done, as his 1921 season may have been the sterling(prenominal) in MLB history. That season, he lasted a spick-and-span record of 59 homeruns, drove in 171 RBI, scored 177 runs, batted . 76 and had an unheard of . 846 slugging percentage. Babe was officially a superstar and enjoyed a popularity never seen before in professional baseball. With Babe leading the bearing, the Yankees became the most recognizable and dominant team in baseball, setting attendance records along the way. When the Yankees moved to a new stadium in 1923, it was appropriately dubbed The House that Ruth Built. Babes mythologic stature grew even more in 1927 when, as a element of Murderers ROW, he set a new homerun record of 60, a record that would stand for 34 years.During his time with the Yankees, Babe ignited the greatest dynasty in all of American sport. Prior to his arrival, the Yankees had never won a statute title of any kind. After Joining the Yankees prior to the 1920 season, Babe helped the Yankees capture heptad pennan ts and four World Series titles. The 1927 team is still considered by legion(predicate) to be the greatest in baseball history. Upon retiring from the Boston Braves in 1935, Babe held an astonishing 56 major league records at the time, including the ost lordly record in baseball 714 homeruns.In 1936, the Baseball Hall of Fame was inaugurated and Babe was elective as one of its first five inductees. During the fall of 1946, it was discovered that Babe had a malignant tumor on his neck, and his health began to deteriorate quickly. On June 13, 1948, his Jersey number 3 was retired by the Yankees during his last appearance at Yankee Stadium. Babe lost his battle with cancer on appalling 16, 1948. His body lay in repose in Yankee Stadium, with his funeral two days later at St. Patricks Cathedral in New York. In all, over 100,000 people lined up and paid their respects to the Babe.Despite transient over 60 years ago, Babe still remains the greatest figure in major league baseball, an d one of the true icons in American history. The Babe helped save baseball from the ugly Black Sox scandal, and gave commit to millions during The Great Depression. He impacted the game in a way never seen before, or since. He continues to be the benchmark by which all other players are measured. Despite last playing nearly 75 years ago, Babe is still widely considered the greatest player in Major League Baseball history.

After Twenty Years Essay

afterwards twenty dollar bill geezerhood by O. Henry, is a great story. It is ab egress two men who are great friends they schedule a outfiting so they can meet after twenty years, hence the title of the story. This story illustrates that people tack but that does non necessarily mean in a honourable way I had many friends when i changed schools and none of the friends i had changed in a good way, they now smoke and dress inappropriately. After Twenty Years really grabs the readers attention and O. Henry do a surprise ending that caused the story to end with a clap it truly was an amazing story. bobsleigh and Jimmy were great friends and scheduled an denomination to meet after twenty years in front of an aging restaurant. BY the time the day comes, the restaurant is now a shop. sour grass was waiting in front of the locked doors that night when a gather up approaches him and sound away, Bob explains why he is there to assure the cop its O.K. for him to be there. To me, it seems a little suspicious to explain right away. The cop listens and planned to stay. Then he lights a cigar and the cop got glimpse of his face.After hearing the story he walks away. Twenty minutes later, JImmy shows up. They go walking and talk about how Bob is wealthy and that he lives out West. Jimmy listens for a bout ten minutes then Bob notices his nose. Twenty years is a long time but not long enough to change a Roman into a Pug. He explains concerned. Then the chthonic cover cop explains and hands him a dividing line.The note said, Bob, I was at the appointed place on time. when you lit the cigar i saw the face of a man wanted in Chicago, i knew i couldnt arrest you myself so i sent and under cover officer, Jimmy. The ending really surprised me and it was a good story. My friends may have never robbed anything from the West but they were bad. Do you have anyone who changed? by chance yourself?

Adolf Hitler: a Leadership Analysis

Adolf Hitler BSM Portfolio subsidisation This penning demonstrates Hodges Universitys learning outcome of leadinghip. Kevin J. train Dyk Third pedal Hodges University MNA4360 Leadership for Managers Professor Ron Harbour Due November 7, 2012 Graded by BSM instructor __________________________ Grade Awarded __________________________________ Introduction For the past seventy years, Adolf Hitler has been known as ane of the close to evil men in history. The Fueherer, as he was known, exhumed execration and force in his pursuit of world-beater.A vile sm every-arm, driven by violence and a disposition for king, eventually drove himself mad with his own princely survey of what a perfect realness would be, and how he would accomplish it. composition his motives may have been question subject, his ability to lead and put to work masses is non. This display case study will analyze the lead tactics utilized by Adolf Hitler, as well as the own(prenominal) copes he h ad with himself, society and the instauration he lived in. Also, Hitlers unmatched desire for ultimate power, which ultimately conduct to his demise, will be examined as well. Ambitious scarcely describes the intensity of the lust for power and the craving to look out on which consumed him (Green, 2001, pg. 8). Leadership, though defined through and through textual matter books as, The ability to influence a group toward the achievement of a stack or set of goals (Judge. 2013, 368), is not unless limited to the ability to influence mass. Leadership also includes the mental and physical matureness and knowledge to be able to influence people honourablely and mo get hold.The sterling(prenominal) problem with Hitlers leadership was that he allowed his swelled head driven desire for power to bring to pass greater than his vision for his country. Without the ethical and object lesson standards, leaders become dictators, and most will become separated from their wits and end up with little than optimal results. Situation Analysis In focal point The New free-enterp coat(a) Landscape, Bateman defines situation analysis as, a process throwners use within, time and preference constraints, to gather, interpret and summarize all information relevant to the planning issue under consideration (pg. 108).A situation analysis is a tool utilize to assess a particular situation and dissect the internal and impertinent parts, focusing on the strengths, weaknesses, opportunities and threats of the organization in found to accomplish a goal. Internal Environment The internal environment, or the factors that Hitler can control, are in his eyes limitless. Hitler truly call backd he was in control of everything. His goals were driven by hatred and a hunger for power. Hitler was a get the best of acresalist assembling (Green, 2001, pg. 13), and speech was the essential medium of his power (Green, 2001, pg. ). The right smart he viewed the world he lived in, Hitl er was able to control everything and everyone around him through his ability to let loose and influence. Anything he could not control, he sought to destroy, which included and was not limited to the Jews, Marxists, Czechs, Poles, French, any in split upectual and the educated middle class. From an outside perspective, Hitler was a selfish, hateful, spiteful, violent man with demented goals towards world domination, and essentially was a pubic louse to the world. External EnvironmentThe external environment, which includes the factors uncontrollable by Hitler, to him is non-existent. Hitler controlled his external environment through brute force and violence along with fear. Countries like France and Britain allowed him to act this way for a great deal of time, as well as did roughly of the smaller areas conquered by the Nazi forces. Its wasnt until Hitlers ego driven motives were finally seen by the rest of the world did anyone begin to rise up against him. Eventually, the s ome different(a) worldly enemies of Germany were able to stand up against him.Hitlers own arrogance also became an external factor, as towards the end, he was unable(p) to control his emotions or separate his delusion from reality. Political turmoil combine with good timing allowed Hitler to rise to power legally and begin to rally the people of Germany behind his vulgar plans. swot Analysis A mill analysis is an evaluation a companys strengths, weaknesses, opportunities, and threats (Arm unvoiced, 2010, p. 77). A SWOT analysis is a useful tool in comparing a business, or in this case a characters, traits to the situation and to other characters.A SWOT analysis for Adolf Hitler * Strengths * Passionate Speaker * Charismatic * Calculated * enable Actor and Politician * Weaknesses * Angry and full of rage * Defensive * swelled head driven and selfish * He became convinced of his own infallibility (EGO) * Opportunities * Rose to power during a time of political unrest and indecis iveness in Germany * defeat of surprise tactics gauged the psychological effects * Threats * Anyone who interfered with his deputation was an enemy of the people. * bright and educated people.Hitler was a very passionate speaker that was incredibly angiotensin-converting enzyme to connecting to his audience in order to influence or persuade. The people he was speaking to would feel his passion. His charisma for speaking combined with the weak construction of Germany at the time made him influential beyond any other. He had the combined skills of an actor and a politician, he could talk well and he had the actors gift of mimicry to amuse his companions. (Green, 2001, pg. 12), and everything he verbalize and did had a calculated thought behind it.He was never caught withdraw hold up or accidently let anything slip, he never let slip and unconsidered word. He never said what he did not intend to enjoin and he never blurted out a secret. Everything was the result of cold compu tation (Green, 2001, pg. 7). Hitlers own ego was his biggest weakness. The arrogance to believe that his was a man with a mission, marked out by Providence, and therefore exempt from the common cannons of human conduct (pg. 9). Hitler also had no respect for any role of God or higher being, deeming himself as a supreme immortal in his own eyes.Anyone that believes they are on a divine mission to destroy and conquer cl early needs a path rump to reality. His anger and rage would often play through during his speeches, though it was state that he would often catch himself, calm himself, flatten his hair and coer up on as if nothing had happened, and he also had a mark to be on the defensive, making excuses and guideing the finger at anyone but himself or his country for the short approachs of the time. Hitler took advantage of a great luck in early 1930s Germany. There was a time of political unrest and indistinct leadership.The leaders of the respective political parties wer e weak, and Hitler saw the chance to put his plan into action to build the perfect nation. Incredibly patient and a master of the surprise tactic, he waited until the timing was perfect to seize any opportunity. The greatest threats Hitler faced would be anyone that he was unable to control. The intellectual and the well-educated didnt buy in to his rhetoric. Hitler had one way, his way. If you werent with him, you were against him. Anyone that interfered with his mission was an enemy of the people. hassle IdentificationBeing a leader is not plainly about influencing people to achieve a goal leadership has to do with the motives behind the organization and its goals as well. When a leader allows their own ego to dictate the direction of the organisational goals instead of whats best for the organization, a problem will occur. such is the case of Adolf Hitler. His ego driven desire for power outweighed the organizational goals for the people of Germany and the rest of the world. A n idealistic perfect nation was a nice thought, but eventually the all overly eccentric steps taken forced Hitler crosswise the line from leader to dictator.Best Choice of Action I truly believe that Adolf Hitler could have been the worlds emperor, had he not let his ego get in the way. His biggest threats at the time were Britain and France, who he had kept on their heels for the majority of his time in power. Instead of being aggressive and driving force forward hastily, Hitler allowed his ego to define his decision making. A lack of advisors in addition to an incredible ego cost him his empire. At one point Hitler said he would rather lose Germany altogether than surrender. The best selection of action for Hitler would have been to not be so closed off and untrusting.To appoint a cabinet of trusted officials that could help him objectively sack a decision, as objectively as a genocidal maniac could by chance be, of course. With a little bit of an outside viewpoint, Hitler may have been able to see the flaws in his Mission from Providence and instead been able to be more(prenominal) efficient and effective in his plans for world domination. Characters Hitler had several types of power during his reign. Though seized through an opportunistic election, Hitler was granted Legitimate Power over Germany though their election process.The leader with legitimate power has the right, or the authority, to tell other what to do. (Bateman, 2004, pg. 369). He also had Coercive Power, or the control over punishments. (Bateman). Hitler certainly apply an Autocratic Leadership Model, which forces decisions, then announces them to the group (Bateman, 2004, pg. 374), He was also a very attractive leader charismatic leaders are dominant and exceptionally self-confident and have a strong conviction in the moral righteousness of their beliefs (Bateman, 2004, pg. 83). In addition to all this, Hitler was also a transformational leader, Transformational leaders get people t o transcend their personal interests for the sake of the larger friendship (pg. 383). These qualities combined made Adolf Hitler the leader that he was, or at least the leader he started out to be. erst his ego and his own personal vendetta with the world clouded his vision for the organization, his empire began to crumble and his ability as a leader ceased. savant Use of Leadership OutcomeThis past week, Hodges University at PHCC was invited down to the main campus in Fort Myers in order to receive an award for outstanding leadership and activity. Although I am not currently the leader of this group, I seized this opportunity to go to the main campus and meet with the influential people within the university structure. As a new club at a satellite campus, the ambassador Club was having trouble being noticed and acknowledged by the university. At this ceremony, I made sure to meet with the important department heads, deans and advisors in order to establish a channel of communica tion for the future.Our biggest problem as an organization right now, is that we are virtually unseen, by not only our community, but our university and campus as well. When I tell people I go to Hodges University, most people say, Wheres that? and Huh? . Even the students on PHCCs campuses barely know what Hodges University is. Our struggle with the university has been gaining the backing we need in order to touch on a foothold within the community. A presence on campus and in the social eye would not only increase the students experience, but could possibly increase enrollment and student involvement.Our goal for the coming year is to show the university that we are getting noticed in the community and on our campus. We want to be noticed not only by the students, but by the administration as well in order to generate a better experience for students, alumni, faculty and prospective students alike. encyclopaedism to utilize the variant types of power in leadership positions a nd when to use them allowed me to make the impression I needed to make in the presence of other leaders in positions of power. Conclusion Leadership is about more than just getting a flock of sheep to follow.Leadership is about having the moral and ethical maturity to influence people towards the right goals for the right reasons. Hitler lost sight of the moral and ethical end. He decided that his own diving ego was more important than the organization he was leading, which just so happened to be his nation of people. Hitler set out wanting to build a stronger, more dominate nation, a perfect nation above the rest. At first, he was charismatic and extremely effective. Once the leader loses the ability to influence, his ability to lead is gone.The people began to see how eccentric and evil and violent Hitler really was, and in effect, how fallacious of a leader he truly was. Had Hitler had the moral ground ethical ability to continue to influence his people to follow him, the world may have ended up in a very different way. Reference Armstrong, G & Kotler, P. (2010). Principles of Marketing (14th Ed. ) Upper Saddle River, NJ Pearson. Bateman, T. S. (2004). guidance The New Competitive Landscape (6th Ed. ) New York, NY McGraw-Hill Green, W. , & McCarthy, G. (2001). Adolf Hitler. Oneonta, NY The Hartwick Humanities in Management Institute.Judge, T, & Robbins, S. (2013). Organizational Behavior. Certification Statement I hereby certify that this paper constitutes my own original work and is properly quoted and cited where I have used the writings of another. Further, this paper has not been submitted for credit in any other Hodges University class or other college course or for publication elsewhere. Kevin J. Van Dyk You have 1 Essay outgo Title Subject E-Structor introduction Time Hitler Case Analysis Leadership Essay Center 1 hrreview 11/06/2012 070244 PM You have 0 Question Outgoing Title Subject E-Structor Submission Time

Avatar- Movie Film Review

Film Review By Rutba Rahman Avatar is a 2009 science eachegory occupy directed by James Cameron. The movie stars argon surface-to-air missile Worthington, Zoe Saldana and Sigourney Weaver. James Camerons movies have grossed approximately US $2 million in North America. James Camerons previous consumes that he is know for are The Terminator (1984), True Lies (1994) and Titanic (1996). The purpose of Avatar is personification, in the movie it means that the future human technology is capable of injecting a humans intelligence into a biological body.Avatar has shown incarnation beautifully and it has explained the Navi (extraterrestrial humans) correctly by showing their antithetic lifestyle and behavior from humans. Avatars plot is that a disable ex-marine named Jake Sully finds life on the planet Pandora, only to find him battling mankind with the planets Navi race. Jake is sent to learn their ship terminateal so that he can help relocate them and the humans can take over. N eytiri is the daughter of the Navi leaders Moat and Eytukan. She is brave, loyal and strong willed. When she meets Jake she begins to fall in love with him because of his bravery.Grace Augustine is a scientist who studies the plants and creatures of Pandora. She is the head of the avatar program, and she is peaceful with the Navi clan because she cross out up a school to teach them English. The characters in Avatar are thinkable characters, such as Jake Sully, Neytiri and Grace Augustine. Jake Sully is a believable character because he is charismatic, and acts as a strong leader, he is gamy because he takes a stand for what he has believes is wrong, and he is brave because he is willing to fight against the military.Neytri is a believable character because she is devoted to her pack and is willing to put herself in a dangerous situation for the saki of her clan. Grace Augustine is also a believable character because she is very untoughened of and close to her Navi students. Th e actors interpretation of the characters is remarkable. Zoe Saldana plays the heroine Neytiri. Zoe Saldana gave an emotional and strong performance throughout the movie. surface-to-air missile Worthington plays the hero Jake Sully in the movie.Sam has shown outstanding interpretation for Jake because he has an intuitive quality that makes the audience believe that people would follow him. He was handpicked by James Cameron because he had sensitivity, vulnerability and strength. The Cinematographer for Avatar is Mauro Fiore. The take ups central challenge is depicting an imaginary and digitally crafted area with a persistent sense of realism. At first the Navi species were drawn with fins and gills. Then they were re intentional to look more like humans so the audience could relate to them better.James Cameron substantial a specially designed camera that allowed the facial expressions of the actors to be captured and digitally recorded for the animators to use later. The built-i n background of Pandoras floating mountains, including the light source is represented on set only by a green screen. Every film involved some sort of interactive light. James Horner created a soundtrack that reflected the Navi room of sound and he created a small chorus singing in the alien language Navi. The main theme of the movie is Human Vs Nature.The desolation of the natural world will lead ultimately to the destruction of mankind. The films strong points are the Special Effects because they are astounding and used well. They are weaved into the story beautifully, and they come off effortlessly. The acting was through extremely well. Much of the actors emotions could be seen through their Avatar characters. The details were suasion out and used as a part of the environment. James Cameron has very created his own world. The audience truly feels as if they have been transported into a stark naked world while watching the film.The low points of the movie were the negative action, because of the barbarity being shown, such as destruction and violence. The story is efficiently developed but the film is easily overshadowed by special effects. I would advocate this movie to others because the entire story is fantastic. The significant message of this movie is that all living things are connected and those who seek to exploit nature quite an than respect it, will only destroy themselves. I would rate this film 10/10 because I think its a bang-up achievement and it has produced a great effort to make.

Data Masking

An illusionist whiteness publisher July 2010 entropy covert crush Practices vaticinator unclouded cover tuition cover charge topper Practices executive Overview 1 Introduction 1 The Ch tout ensembleenges of book binding information . 2 Implementing information pretending .. 2 ecumenical Enterprise-wide Discovery of Sensitive selective information .. Enforcing de nonive Relationships during selective information screen .. 4 Rich and Extensible Mask depository library.. 6 educate showing Techniques .. 7 High Performance Mask Execution 9 merged auditioning with Application shade Management issues11 prophesiers well-rounded Solutions for entropybase Security .. 12 Customer Case Studies . 2 Conclusion .. 13 seer s instantery publisherselective information concealment dress hat Practices Executive Overview Enterprises wishing to shargon outturn info with respective(a) constituents while to a fault protecting painful or person everyy identifi suffici ent-bodied aspects of the information. As the figure of speech of actions increases, more and more info gets shargond, thus supercharge increasing the hazard of a entropy breach, where b are-assed entropy gets exposed to unauthorized imageies. seer data Masking portion outes this chore by irreversibly replacing the original in the buff selective information with rea numerateic -looking scrubbed selective information that has like type and characteristics as the original rude(a) information thus enabling organizations to share this information in entry with information pledge policies and government regulations. This paper describes the beat out practices for deploying prophesier info Masking to protect natural information in oracle and impudently(prenominal) multiform entropybases much(prenominal) as IBM DB2, smallsoft SQLServer.Introduction Enterprises share selective information from their labor natural coverings with early(a) use of goods and ser vicesrs for a variety of disdain purposes. Most organizations likeness production information into adjudicate and culture environments to result finish developers to test drill upgrades. Retail c ompanies share customer point-of-sale data with market re awaiters to analyze customer buying patterns. Pharmaceutical or health care organizations share patient data with medical researchers to assess the efficacy of clinical trials or medical treatments.Numerous constancy studies on data loneliness deem concluded that al close every companies copy tens of millions of subtile customer and consumer records to non-production environments for testing, maturation, and other uses. Very fewer companies do anything to protect this data in cartridge holder when sacramental manduction with outsourcers and third break d professies. Almost 1 out of 4 companies responded that live data employ for education or testing had been lost or stolen and 50% s aid they had no way of knowi ng if data in non-production environments had been compromised. 1 vaticinator unclouded typography info Masking Best Practices The Challenges of Masking DataOrganizations stand tried to address these issues with custom hand-crafted solutions or repurposed existing data manipulation tools within the green light to solve this problem of communion spiritualist information with non-production users. Take for example, the most common solution database books. At first glance, an advantage of the database scripts approach would appear that they circumstantialally address the anomalous cin one casealment necessitate of a detail database that they were designed for. They whitethorn view even been tuned by the DBA to track down at their fastest permits look at the issues with this approach. 1.Reusability Because of the tight association between a script and the associated database, these scripts would have to re- compose from scratch if utilise to another database. on that p oint are no common capabilities in a script that screwing be easily leveraged across other databases. 2. Transparency Since scripts tend to be massive programs, auditors have no transparency into the covert procedures use in the scripts. The auditors would queue up it extremely difficult to offer any recommendation on whether the covering process built into a script is secure and offers the enterprise the enchant degree of protection. 3.Maintainability When these enterprise applications are upgraded, new put offs and columns containing new data may be added as a part of the upgrade process. With a script-based approach, the intact script has to be revisited and modifyd to accommodate new tables and columns added as a part of an application patch or an upgrade. Implementing Data Masking Based on illusionist Data Masking , vaticinator has certain a universal 4- tone approach to implementing data dissemble called mark, mensurate, Secure, and Test (FAST). These timbres are ? Find This phase involves nameing and cataloging sensitive or regulated data across the holy enterprise. typically carried out by business or warranter analysts, the goal of this act is to drive up with the comprehensive list of sensitive data elements specific to the organization and discover the associated tables and columns across enterprise databases that contain the sensitive data. ? Assess In this phase, developers or DBAs in conjunction with business or bail analysts identify the concealment algorithms that represent the optimum techniques to replace the original sensitive data. Developers posterior leverage the existing veiling library or blossom forth it with their own blanket routines. ? Secure This and the next steps may be iterative.The security administrator arranges the natural covering process to secure the sensitive data during covert trials. Once the cover charge process has completed and has been verified, the DBA then men over the environment to the application testers. 2 Oracle White composingData Masking Best Practices ? Test In the final step, the production users execute application processes to test whether the resulting entomb data can be turned over to the other non-production users. If the coating routines need to be tweaked further, the DBA restores the database to the pre- disguise state, fixes the application algorithms and re-executes the cover version process.Comprehensive Enterprise-wide Discovery of Sensitive Data To begin the process of disguise data, the data elements that need to be cloaked in the application essential be identified. The first step that any organization must go is to determine what is sensitive. This is because sensitive data is link to specific to the government regulations and industry standards that govern how the data can used or shared. Thus, the first step is for the security administrator to publish what constitutes sensitive data and get accordance from the companys compliance or risk officers. A exemplary list of sensitive data elements may includePerson take a leak Bank Account deed Maiden Name Card amount (Credit or Debit Card issue forth) Business Address Tax fitting Number or National Tax ID Business Telephone Number Person Identification Number Business Email Address W elfare Pension policy Number Custom Name Unemployment Insurance Number Employee Number Government Affiliation ID User Global Identifier Military swear out ID Party Number or Customer Number Social Insurance Number Account Name Pension ID Number Mail pessary Article Number GPS Location Civil Identifier Number Student interrogation Hall Ticket Number Credit Card Number order Membership IDSocial Security Number Library Card Number mess Union Membership Number Oracle Data Masking provides some(prenominal) easy-to-use weapons for isolating the sensitive data elements. 3 Oracle White pendantData Masking Best Practices ? Data Model driven Typical enterprise applicat ions, such(prenominal) as E-Business Suite, Peoplesoft and Siebel, have published their application data model as a part of their product documentation or the support knowledge base. By leveraging the published data models, data dissemble users can easily associate the relevant tables and columns to the mask formats to make up the mask definition. ?Application Masking Templates Oracle Data Masking supports the theory of application masking templates, which are XML representations of the mask definition. Software vendors or emolument providers can gift these pre-defined templates and make them available to enterprises to alter them to import these templates into the Data Masking fastly and thus, accelerate the data masking murder process. ? Ad-hoc search Oracle Data Masking has a robust search apparatus that allows users to search the database quickly based on ad hoc search patterns to identify tables and columns that represent sources of sensitive data.With all the database perplexity capabilities, including the ability to query assay rows from the tables, built into Enterprise Manager, the Data Masking a can give ear enterprise users rapidly construct the mask definition the pre-requisite to mask the sensitive data. For deeper searches, Oracle provides the Oracle Data Finder tool during data masking implementation to search across enterprises based on data patterns, such as NNN-NN-NNNN for social security effects or 16 or 15 digit sequences beginning with 3, 4 or 5 for book of facts razz . numbers pool.Using the combination of schema and data patterns and augmenting them with published application meta data models, enterprises can now develop a comprehensive data privacy catalog that captures the sensitive data elements that exist across enterprise databases. To be clear, this is not a static list. This is a dynamic living catalog managed by security administrators that needs to be refreshed as business rules and government regulations change as well as when applications are upgraded and patch and new data elements containing sensitive data are now discovered. Enforcing Referential Relationships during Data MaskingIn todays relational databases (RDBMS), data is stored in tables cogitate by current tombstone columns , called primary call columns, which allows economical remembering of application data without have to duplicate data. For example, an EMPLOYEE_ID dumbfoundd from a human with child(p) management (HCM) application may be used in gross gross revenue force automation (SFA) application tables using foreign key columns to persevere track of sales reps and their accounts. When deploying a masking solution, business users are often judgment of convictions concerned with referential legality, the relationship between the primary key and the foreign key columns, in a database or across databases. 4Oracle White PaperData Masking Best Practices CUSTOMERS EMPLOYEES ? ? ? EMPLOYEE_ID FIRST_NAME LAST_NAME D atabase enforced Application enforced ? ? ? CUSTOMER_ID SALES_REP_ID COMPANY_NAME SHIPMENTS ? ? ? SHIPMENT_ID SHIPPING_CLERK_ID flattop count on 1The Importance of Referential Integrity Oracle Data Masking automatically identifies referential integrity as a part of the mask definition creation. This means that when a business user chooses to mask a key column such as EMPLOYEE_ID, the Oracle Data Masking discovers all the related foreign key relationships in the database and enforces the same mask format to the related foreign key columns.This guarantees that the relationships between the various applications tables are p speechless while ensuring that privacyrelated elements are disguised. In applications where referential integrity is enforced in the database, Oracle Data Masking allows these relationships to be registered as relate d columns in the mask definition, thereby applying the same masking rules as applied to the database-enforced foreign key columns. 5 Oracle White Pap erData Masking Best Practices Figure 2 automatic rifle enforcement of referential Integrity Rich and Extensible Mask LibraryOracle Data Masking provides a centralized library of out-of-the-box mask formats for common types of sensitive data, such as reference card numbers, phone numbers, national identifiers (social security number for US, national insurance number for UK). By leveraging the Format Library in Oracle Data Masking, enterprises can apply data privacy rules to sensitive data across enterprise-wide databases from a single source and thus, determine consistent compliance with regulations. Enterprises can also extend this library with their own mask formats to meet their specific data privacy and application requirements. Oracle White PaperData Masking Best Practices Figure 3 Rich and extensible Mask Format Library Oracle Data Masking also provides mask primitives, which serve as building blocks to allow the creation of nearly unlimited custom mask formats ranging from numeric, alphabetic or date/time based. Recognizing that the real-world masking needs require a superior degree of flexibility, Oracle Data Masking allows security administrators to create user-defined-masks. These user-defined masks, written in PL/SQL, let administrators create unique mask formats for sensitive data, e. g. enerating a unique email address from fictitious first and last name to allow business applications to send test notifications to fictitious email addresses. Sophisticated Masking Techniques Data masking is in general a trade-off between security and reproducibility. A test database that is identical to the production database is century% in impairment of reproducibility and 0% in terms of security because of the fact that it exposes the original data. Masking technique where data in sensitive columns is replaced with a single fixed value is c% in terms of security and 0% in terms of reproducibility.When considering various masking techniques, it is importa nt to consider this trade-off in mind when selecting the masking algorithms. Oracle Data Masking provides a variety of sophisticated masking techniques to meet application requirements while ensuring data privacy. These techniques ensure that applications continue to operate without errors after masking. For example, ? Condition-based masking this technique makes it possible to apply different mask formats to the same data set depending on the rows that match the conditions.For example, applying different national identifier masks based on country of origin. ? Compound masking this technique ensures that a set of related columns is wrapped as a group to ensure that the masked data across the related columns retain the same relationship, e. g. city, state, zip values need to be consistent after masking. 7 Oracle White PaperData Masking Best Practices Deterministic Masking Deterministic masking is an important masking technique that enterprises must consider when masking key data tha t is referenced across multiple applications.Take, for example, trine applications a human capital management application, a customer relationship management application and a sales data warehouse. There are some key fields such as EMPLOYEE ID referenced in all three applications and needs to be masked in the corresponding test systems a employee identifier for each employee in the human resources management application, customer service vocalism identifiers, which may also be EMPLOYEE IDs, in the customer relationship management application and sales representative IDs, which may be EMPLOYEE IDs in the sales data warehouse.To ensure that data relationships are preserved across systems even as privacy-related elements are removed, deterministic masking techniques ensure that data gets masked consistently across the various systems. It is vital that deterministic masking techniques used produce the replacement masked value consistently and yet in a manner that the original data can not be derived from the masked value. one way to think of these deterministic masking techniques is as a officiate that is applied on the original value to generate a unique value consistently that has the same format, type and characteristics as the original value, e. . a deterministic function f(x) where f(x1) will always produce y1 for a given up value x1. In order for the deterministic masking to be applied successfully, it is important that the function f(x) not be reversible, i. e. the inverse function f-1(y1) should not produce x1 to ensure the security of the original sensitive data. Deterministic masking techniques can be used with mathematical entries, e. g. social security numbers or credit card numbers, as well as with textual matter entries, e. g. , to generate names.For example, organizations may require that names always get masked to the same set of masked names to ensure consistency of data across runs. Testers may find it disruptive if the chthoniclying data u sed for testing is changed by production refreshes and they could no longer locate certain types of employees or customer records that were examples for specific test cases. Thus, enterprises can use the deterministic masking functions provided by Oracle Data Masking to consistently generate the same replacement mask value for any type of sensitive data element.Deterministic masking becomes extremely critical when testing data feeds overture from external systems, such as employee expense data provided by credit card companies. In production environments, the feed containing real credit card numbers are processed by the accounts payable application containing employees matching credit card information and are used to submit employee expenses. In test systems, the employee credit card numbers have been obfuscated and can no longer be matched against the data in the flat files containing the employees real credit card number.To address this requirement, enterprises pre-load the flat file containing data using tools such as SQL*Loader, into standard tables, then mask the sensitive columns using deterministic masking provided by Oracle Data Masking and then extract the masked data back into flat file. Now, the application will be able to process the flat files correctly tho as they would have been in Production systems. 8 Oracle White PaperData Masking Best Practices High Performance Mask Execution Now that the mask definition is complete, the Oracle Data Masking can now execute the masking process to replace all the sensitive data.Oracle Enterprise Manager offers several options to copy the production database ? rule from backup Using the Oracle Managed Backups functionality, Oracle Enterprise Manager can create a test database from an existing backup. ? Clone Live Database Oracle Enterprise Manager can clone a live production data into any non production environment within a few clicks. The clone database capability also provides the option to create a clon e image, which can then be used for other re-create operations.With the cloned (non-production) database now ready for masking, the Oracle Data Masking builds a work list of the tables and columns chosen for masking. Other tables that are not required to be masked are not touched. Further, the tables selected for masking are processed in the optimal order to ensure that only one pass is made at any time even if there are multiple columns from that table selected for masking. Typically, the tables with the primary keys get masked first, followed by the dependent tables containing foreign keys.Once the mask work list is ready, the Oracle Data Masking generates mapping tables for all the sensitive fields and their corresponding masked values. These are temporary tables that are created as a part of the masking process, which will be dropped once all data has been masked successfully. Using a highly efficient data bulk mechanism, Oracle Data Masking rapidly recreates the masked replace ment table based on original tables and the mapping tables and restores all the related database elements, such as indexes, constraints, grants and triggers identical to the original table.Compare this with the typical data masking process, which usually involves performing table row updates. Because rows in a table are usually scattered all over the disk, the update process is extremely inefficient because the storage systems attempts to locate rows on data file stored on extremely large disk s. The bulk mechanism used by Oracle Data Masking lays down the new rows for the masked table in rapid succession on the disk. This enhance efficiency makes the masked table available for users in a particle of the time spent by an update-driven masking process.For large tables, Oracle Data Masking automatically invokes SQL parallelism to further speed up the masking process. Other motion enhancements include using the NOLOGGING option when recreating the table with the masked data. Typical database operations such as row inserts or updates generate recast logs, which are used by the database to capture changes made to files. These redo logs are completely unnecessary in a data masking operation since the non-production database is not running in a production environment, requiring regular availability and recoverability.Using the NOLOGGING option, the Oracle Data Masking bypasses the logging mechanism to further accelerate the masking process efficiently and rapidly. 9 Oracle White PaperData Masking Best Practices In internal tests run on a single-core Pentium 4 (Northwood) D1 system with 5. 7G of memory, the following performance results with reported. Criteria service line Metric Column scalability 215 columns 100 tables of 60G 20 minutes Row scalability 100 million rows 6 columns 1 hour 20 minutes Figure 4 Oracle Data Masking Performance scalability testsAs these results clearly indicate, Oracle Data Masking can handle significant volumes of sensitive data effort lessly both in terms of the number of sensitive columns as well as tables with large numbers of rows. Oracle Data Masking is also integrated with Oracle Provisioning and Patch Automation in Oracle Enterprise Manager to clone-and-mask via a single workflow. The secure high performance nature of Oracle Data Masking combined with the passim workflow ensures that enterprise can provision test systems from production rapidly rather of days or weeks that it would with separate manual processes.Optimized for Oracle databases Oracle Data Masking leverages key capabilities in Oracle databases to enhance the overall manageableness of the masking solution. Some of these include ? Flashback Administrators can optionally configure Oracle databases to enable flashback to a premasked state if they encounter problems with the masked data. ? PL/SQL Unlike other solutions, Oracle Data Masking generates DBA-friendly PL/SQL that allows DBAs to tailor the masking process to their needs. This PL/SQL script can also be easily integrated into any cloning process. 0 Oracle White PaperData Masking Best Practices Support for heterogeneous databases Oracle Data Masking supports masking of sensitive data in heterogeneous databases such as IBM DB2 and Microsoft SQLServer through the use of Oracle Database Gateways. Figure 5 Data masking support for heterogeneous databases Integrated test with Application Quality Management solutions The final step of the masking process is to test that the application is performing successfully after the masking process has completed.Oracle Enterprise Managers Application Quality Management (AQM) solutions provide high prime(a) testing for all stages of the application stack. Thorough testing can help you identify application quality and performance issues forward to deployment. Testing is one of the most challenging and time consuming parts of successfully deploying an application, but it is also one of the most critical to the projects success. Oracle Enterprise Managers AQM solutions provide a unique combination of test capabilities which enable you to ?Test basis changes Real Application Testing is designed and optimized for testing database tier infrastructure changes using real application workloads captured in production to pass database performance in your test environment. 11 Oracle White PaperData Masking Best Practices ? Test application changes Application Testing Suite helps you ensure application quality and performance with complete end-to-end application testing solutions that allow you to automate functional & regression testing, execute load tests and manage the test process.Oracles Comprehensive Solutions for Database Security Oracle provides a comprehensive portfolio of security solutions to ensure data privacy, protect against insider threats, and enable regulatory compliance. With Oracles powerful privileged user and multifactor access control, data classification, ingenuous data encryption, auditing , monitoring, and data masking, customers can deploy reliable data security solutions that do not require any changes to existing applications, saving time and money. Customer Case StudiesCustomers have had a variety of business needs which drove their decision to adopt the Oracle Data Masking for their sensitive enterprise data. These benefits of using Oracle Data Masking were realized by a major global telecommunications products company that implemented the above methdology. Their database administrators (DBAs) had developed custom scripts to mask sensitive data in the test and development environments of their human resources (HR) application. As the company was growing and offering new services, their IT infrastructure was also growing thus placing an increased burden on their DBAs.By implementing Oracle Data Masking, the organization was able to use the role-based separation of duties to allow the HR analysts to define the security policies for masking sensitive data. The DBAs then automated the implementation of these masking policies when provisioning new test or development environments. Thus, the telecommunications company was able to allow business users to ensure compliance of their non-production environments while eliminating another manual task for the DBAs through automation. The need for data masking can come from internal compliance requirements.In the case of this UKbased government organization, the internal audit and compliance team had identified that the nonproduction copies of human resource management systems used for testing, development and reporting did not meet the established standards for privacy and confidentiality. In joint consultations with their IT service provider, the organization quickly identified the Oracle Data Masking as ideally suited to their business needs based on the fact that it was integrated with their day-to-day systems management operations provided by Oracle Enterprise Manager.Within a few weeks, the servi ce provider deployed the mask definitions for their Oracle eBusiness Suite HR application and thereby rapidly brought the internal non-productions systems into compliance. There are organizations that have internally developed data masking solutions that have discovered that custom scripts ultimately have their limits and are not able to scale up as enterprise data sets increase in volume. This Middle East-based real estate company found that their data masking scripts were running for several hours and were slowing down as data volumes increased.Due to the loaded requirement to create production copies available for testing within rapid time-frames, the company evaluated the Oracle Data Masking among other commercial solutions. Upon deploying the Oracle 12 Oracle White PaperData Masking Best Practices Data Masking, they discovered that they were able to accelerate the masking time from 6 hours using their old scripts to 6 minutes using the Oracle Data Masking, an improvement of 60 x in performance. ConclusionStaying compliant with policy and government regulations while sharing production data with nonproduction users has become a critical business tyrannical for all enterprises. Oracle Data Masking is designed and optimized for todays high volume enterprise applications running on Oracle databases. leverage the power of Oracle Enterprise Manger to manage all enterprise databases and systems, Oracle Data Masking accelerates sensitive data identification and executes the masking process with a simple easy-to-use web interface that puts the power of masking in the hands of business users and administrators.Organizations that have implemented Oracle Data Masking to protect sensitive data in test and development environment have realized significant benefits in the following areas ? bring down Risk through Compliance By protecting sensitive information when sharing production data with developers and testers, organizations have able to ensure that non -producti on databases have remained compliant with IT security policies while enabling developers to conduct production-class testing. ?Increasing productivity through Automation By automating the masking process, organizations have been able to adulterate the burden on DBAs who previously had to maintain manuallydeveloped masking scripts. 13 Data Masking Best Practices July 2010 Copyright 2010, Oracle and/or its affiliates. All rights reserved . This document is provided for information purposes only and the Author Jagan R. Athreya contents hereof are subject to change without notice. This document is not warranted to be error -free, nor subject to any other Contributing Authors arranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchant ability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document and no contractual obligations are Oracle Corporation formed either presen tly or indirectly by this document. This document may not be reproduced or transmitted in any form or by a ny W orld Headquarters means, electronic or mechanical, for any purpose, without our prior written permission. 500 Oracle Parkway Redwood Shores, CA 94065Oracle and deep brown are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective U. S. A. owners. W orldwide Inquiries AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. Intel Phone +1. 650. 506. 7000 and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are Fax +1. 650. 506. 7200 trademarks or registered trademar ks of SPARC International, Inc. UNIX is a registered trademark licenced through X/Open oracle. com Company, Ltd. 0110

Easyjet Case Analysis Essay

Is the cipher airline portion an attractive place to be? Why (not)?Yes, the compute airline segment is very attractive in a sylvan where the people be interested to travel in low comprise airlines with divulge untold comforts like trading class and food. And more everyplace if the telephoner can reduce its costs in the argonas of operations and utilising the resources more efficiently, then budget airline segment is definitely an attractive place. around of the areas where we can look into reduce the costs are like utilize the no frills strategy, reducing the number of travel agents, reducing the aircraft stay in a airport (which reduce the fees to be paid for the airports). The to a higher place are the some of the strategies used by the easyjet airways and too they used their resources to maximum extremity like they operated Boeing leaks for 11 hours per day compared to their rivals who used 6 hours per day.Rising midst class all over the world is also another cistron which makes the budget airline segment an attractive place because they can sustain the air travel at such a low equipment casualty in that respect by change magnitude the volumes of air traffic and helps in increasing the profits of the airlines. As the prices are low for the aircraft, the profit margins are also very low and the airlines has to strictly adhere to its operating policies like promptitude and low fares to attract masses and generate revenues. If one cannot stick to their standards they whitethorn lose the market (as in the case it was mentioned some 60 out of 80 carriers went bankrupt). Some other aircraft carriers which are successful in this segment are American southwest airlines and Indian Spicejet (They generated profits after introducing the invigorated strategy of low prices).Also in the case it was mentioned the European budget airline segment was expected to grow by as much as 300% by 2004. So it is definitely a crush place to compete and susta in. Also some of the business executives also select the low cost airlines as they might be travelling a lot and travelling low cost carriers reduces their expense and as they are functional at any point of cartridge holder. Porters five forces can be also used to know the attractiveness of a indusattempt. Bargaining force-out of Suppliers The suppliers of the persistence are major aircraft manufacturing companies, some of the outsourcing firms, and travelling agents. Here in this case aircraft manufacturers like Boeing engender their upper hand. When coming to outsourcing and travel agents airlines try to minimise their intervention to be competitive.Bargaining Power of Buyers Since there go out be lot of competitors in the industry and ultimately the bargaining forefinger rests with the majority of the customers or travellers in this case. Threat of New Substitutes In legion(predicate) places in Europe, High Speed Rail network directly competes with low-priced airline s. Still 50% of people travelling in some of the routes favourite(a) business class travel. Threat of New Entrants As mentioned earlier there is scope of 300% growth by 2004 and so many refreshing entrants try to compete in this industry but from the data available it is mentioned 60 out of 80 entrants went bankrupt. So this may restrict the spick-and-span entrants to think before entering this sector. Intensity of Rivalry Among competetors The intensity of competition is very high from the competitors like British airways which launched a separate airlines to smasher the low budget airline segmentSo overall con nervering the above all cases and if an airline can reduce their costs and development their operating(a) performance, then definitely budget airlines is the place it can compete.How does EasyJet deliver its customer value proposition? Some of the value propositions offered to the customers by the Easyjet are 1. The airlines flew sign raw(a) fleet of Boeing 737s to impress the people and let them know they beart compromise on the safety of the carriers 2. They hired the experienced pilots and cluster at market rates and customers are pleased to find the joyous crew when they boarded the flight. 3. They operated strictly according to schedule and had the policy of refunding amount if they are late by 3 hours 4. The cost of changing to another flight was very less(prenominal) (10+ difference of the fare) 5. Passengers are required to cover their 6 character reference number instead of the tickets. This reduces the paper wastage. 6. Stelios represent image of Man of the people by personal interaction with customers. 7. No pre-assigned seating offered. Allotment was based on first come first serve basis.The Harvard Business School case study on virago sack up utilitys (AWS) by Huckman, Pisano, and Kind, outlines viragos expansion into selling becloud redevelopments. In 2002, 8 years after amazon appeared as an online retail bookstore, the company started exposing product data in a developer-friendly formatting to its affiliates via an application program interface (API). The resulting positive response exceeded expectations and led amazon executives to recognize a market for renting their highly reliable and ascendible technical infrastructure to developers in the form of pay-as-you-go web run. By 2008, amazon had introduced 12 services, including four core cracks described as Infrastructure Web Services Elastic Compute Cloud (EC2), Simple Storage Service (S3), Simple DB, and Simple Queue Service (SQS).While the move into cloud computing was an unexpected and bold step by Amazon that move the application hosting industry, was AWS a degenerate strategy or a new business model? Clayton Christensen describes a disruptive technology as changes that toppled industrys leaders. While the idea of leveraging existing assets to create a new business opportunity and gain a competitive prefer was a unique concept an d industry differentiator for Amazon, it was not disruptive by definition. Incumbent leaders on the server and computing side like IBM, Sun, and HP all had sophisticated back-ends and application frameworks similar to Amazon and each were starting to develop initiatives to provide infrastructure and software package solutions in the cloud. In addition, many large corporations such as Network Appliance, EMC, and dell already offered online storage capabilities comparable to S3, albeit few provided a similar pay-as-you-go model.AWS was also in front of the other Internet giants, but not by much as each major player already had a mature web hosting business and was starting to develop web service offerings. Microsoft introduced two families of web services in 2005 Windows Live, a suite of consumer software services, and Office Live, a similar range of services targeted to small business. Salesforce.com realized force.com in 2007, a platform for developers to create business applicati ons, and Google introduced App Engine in 2008, which was expected to evolve and compete directly with AWS. Amazon first considered creating a broader developer-oriented business when the company realized it was spending 70 percent of its time building and maintaining the back-end technology muck that did not differentiate Amazon from its competitors.The company brilliantly identified the right new business model at the right time and Andy Jassys foresight and vision gained Amazon the first-mover return in the developer business. The company, however, did not redefine the back-end infrastructure technology supporting their services nor did they introduce a pioneering approach to data center management that importantly reduced overhead costs and destabilized competition. Amazons strategy introduced postcode that neither toppled the industry leaders nor prevented them from responding relatively quickly in offering their technology in the same manner as Amazon.While Amazons cloud comp uting and web services offering is rich, encompassing, and beforehand of its competition, AWS is a new business model positioned to reduce costs and increase free cash flows through better asset utilization. It will be interesting to see the impact true technology companies like IBM, Google, and Microsoft have on AWS as their web services solutions mature. What if AWS cannot maintain the volumes needed to contrabandist their costs? Does Amazons move away from their core business and heavy investment in technology leave them inflexible and endangered to the strategy of a new online bookstore that utilizes cloud computing in a disruptive way to reduce costs and sell books for less?

Causes of the boom years in the 1920s Essay

Causes of the shell yearsEmployers were works fewer hours however were being paid more. This therefore meant industrial goods produced were excessively increasing. Americans had more time for leisure and more notes so electrical labour- preservation devices were being introduced becoming afford fit by umteen people. tug cars eased travel to and from work as well as for leisure pursuits. It was the golden age for cinema and sport attracted vast crowds.Reasons for prosperity regimen policiesCalvin Coolidge stated the chief business of the American people is business. This was his regimen policy to let business die hard as far as possible, free of regulation. Andrew Mellon and him believed wealth filtered down naturally to all classes and to ensure increase living standards for all was to allow the rich to continue make gold to initiate in industrial development which therefore meant more suppose opportunities, more wage earners, more consumption etc. this policy was capita list notwithstanding the government intervened to support business in 4 ship canalHigh tariffs crossroadney-McCumber Act 1922 raised tariffs to cover difference amongst municipal and abroad production costsCheaper to buy goods from USA than abroad tax level foreign goods more expensive than USA even though produced cheaper in USAForeign trade reduced = domestic invite for goods highTax reductionsGovernment reduced federal taxes 1924, 1926 and 1928 (benefited wealthy)Mellon handed out(p) tax reductionsCoolidge operated on surplusAim reduced national debt, federal tax cuts = meant little to poor as not able to profit taxesFewer regulationsFederal Trade Commission unable and unwilling to operate effectively causing businesses unhinderedForeign policiesCoolidge avoided involvement in foreign affairs due to budget cutting an recognition that Americans didnt insufficiency to see troops getting caught up in foreign disputes. This meant that investors would favour profit ev er over ethical concernsTechnical advancesTechnical advances in industrial production made increases in quantity and variety of productsMotor vehicle industryThis industry grew dramatically in the 1920s. It was the largest for commodities. Previously cars had whole been for the wealthy but Ford wanted the ordinary to be able to afford oneEffects of growth in car possessionFord thought this would strengthen traditional American values but it led toRoad deaths 20,000 per yearBy 1929, motor industry apply 7% of all workers and paid them 9% of all wages diaphragm of Ford factor to recession of 1927Loss of business by companies providing components to Ford real problems in sparingRoad constructBreaking of capitalistic federal government expend on road building in 1920sFederal Highway Act 1921 responsibility for road building to central government and highways. Construction = 10,000 miles per year by 1929Chief decorator in Bureau of Public Roads 1936 roads built uncollectible for use because of amount of trafficMotor vehicles new service industries e.g. garages, flatulence stations etc.Improved transportation = new opportunities for industryelectric consumer goodsNew technology = large home base development of labour saving devices as cheaper to produceSerious over production = problems in economyNew business methodsGrowth of huge corporationsLarge corporations manufacturing business = could invest in and exploit raw materials of USA on vast scaleLarge corporations could dominate industry byOperating cartel (group of companies agreeing to puzzle output and prices to reduce competition and maximise profits). Although illegal, government accepted which convoluted exploitation of raw materials, retail outlets etc.Some organisations were able to align to holding companies which resulted in firms competing against each otherManagement science change magnitude size of businesses complex to manage = contrary management roles by different people in admin istrationGrowth of business schoolsManagement science, problem for upper class = indication harder to start own companyincrease production advert and salesmanship CinemaMillions of cinema-goers to copy lifestyle of stars meant potential for publicise was enormousRadioBegan with KDKA station which announced results in 1920 electionsRadios controlled by 2 companies with a vast audienceConstant guide to create demandGrowth in industrial production mandatory a continuous market in order to fuel the boom as people needed to be convinced to buy things frequently. An flavour of a campaign needed to be bought in which would differentiate between ones product and that of the competitors to promote unique selling point. Advertising techniques worked for many consumers.Easy character referenceMassive consumer boom was financed largely by easy credit facilities1929 $7 billion goods were sold on credit 75% of cars and half of major household appliancesAvailability of credit meant borrower s took on debts which they could not repayInfluence in foreign countriesHigh tariffs were utilise to protect US markets however the government also encouraged business community to develop extensive interests abroad in terms of raw materials that fuelled technological developments. US exported vast amounts of manufactured products.In the 1920s with almost beneficial employment, low inflation, high tariffs keeping foreign goods out of USA, benevolent government policies and a consumer boom the prosperity would go on forever.

To Kill a Mocking Bird Racism

In the anyow To wipe out a mockingbird, written by Harper Lee, you will read that through all the hard ms and hardship family and friends will of all time assuage together in the end. Discrimination is a commonly used content in To Kill a Mockingbird. With the setting of To Kill a Mockingbird being in the early 1900s racism was very common. The root used this information to his advantage because he was able to show how secretion changed everyday interaction and life with other people. Everyday of our lives we come in contact with racism and discrimination against people with different colored skin..In the book To Kill a Mockingbird, by Harper Lee, there be needed examples on how racism has been used in Maycomb County. Bob Ewell accuses turkey cock Robinson, a young black man, of raping Mayella Ewell, a young white girl. Of course everyone k nowadayss that turkey cock Robinson is going to lose in the trial only because the tap always favors white clients against black clients because In our courts, when its a white mans word against a black mans word the white man always wins. Theyre ugly, but those are the facts of life (X) Atticus tells Jem. This shows the power of racism in Maycomb County.The power is that comely because a man is black manner he loses in court no matter what. In the court is not the only time that racism occurs. When Atticus decided that he was going to defend Tom Robinson Francis, Atticuss nephew, he calls him a nigger-lover. When Atticus asks him what he means he says, Just what I said. Grandma says its bad enough he lets you run wild, but now he turned out to be a nigger lover. (X) This shows that even though Francis is in his family it doesnt matter, if youre racist you will be put down and stereotyped by anyone and everyone.Even when Atticus is defending a man in court he will be called names because of the man he is defending. Even though Atticus is everything but racist, Jem, Atticuss son, were being brainwashed by t he towns thoughts and opinions. One day as Jem and Scout were talking behind the courthouse Jem says something to watch that was very racist, Once you have a drop of Negro blood, that makes you all black. This shows that the thought of racism is not only seen in adults, but it is now flooding into the minds of children. In conclusion there are many forms of racism that were showed and used in Maycomb county within children and adults.

Costa Coffee Essay

The remote control environment comprises factors that originate beyond and usually irrespective and out of costa deep browns control. Economic factors Since costa deep brown is a multi body political business, top-level man get alongrs must consider the economic situations on both the National (Egypt) and planetary levels. Currencies exchange rate (Forex) affects rib Coffees final increases prices as well as operation cost. rib Coffee imports amply whole step coffee beans from rainforest farms where it overcompensates for in local currency, and sells as coffee in another country with its local country.Hence, when the Egyptian Pound depreciates, the cost of beans relatively increases therefore, causing a fall in profit margin and frailty versa. If depreciation is too much, then Costa might increase its sell prices. Moreover, interest rate is vital for a business considering expansion as Costa Coffee. As interest rates increase, Costa Coffees ability and willingness to e xpand or open new branches decreases due to the high cost of capital. Furthermore, the stock market plays a significant role in encouraging investors to invest in Costa Coffee due to the increase profits and the good reputation.Finally, high economic growth rate of a country leads people to increase their consumption of Costa Coffees products since they have more income. Social Factors Egyptians culture and lifestyle has dramatically changed in the last 10 socio-economic classs. People atomic number 18 more willing to go to cafes for lunch, dinner or simply a snack. Considering the Egyptian demographics of lifestyle and age groups, most of the Egyptian population falls in the youth age group. Hence, Costa Coffee plays music and offers an atmosphere that is convenient for all ages with picky attention to youth.Costa Coffee respects the religion of each nation in which it operates. To clarify, Costa Coffee neither sells alcoholic drinks nor pork-containing food. In addition, Costa Coffees menu is create verbally in both slope and Arabic languages. English is the most widely spoken language, and Egypt is known as a touristic attraction. Plus, Egyptians like to come across a menu written in their own language for simplicity and showing cultural respect. Also, many a(prenominal) people nowadays atomic number 18 concerned with their health Costa Coffee is providing low-calorie food, a variety of fresh salads, sandwiches, and fresh fruit juice.Political Factors governmental rules and regulations could affect the homes providers and the price of the raw materials. Imposed taxes or tariffs on the imported coffee beans add to raw materials cost. Rules regarding well-disposed amends add to crowd costs. Political instability and strikes do affect labour party and consumers of Costa Coffee. Technological Factors Advanced machines affect the firms act and efficiency through producing tasty coffee as quick as possible. High quality and speed of service affects c ustomer satisfaction and loyalty.Costa Coffee usances highly advanced brewers and coffee makers for the best coffee cup. Besides, the use of the Internet to facilitate transactions between Costa and its suppliers lowers transaction costs and decreases lead time. As a result, stakeholders are more satisfied with increase profits and lower costs. Ecological Factors Costa Coffee uses recyclable theme bags and paper cups. And, it tries to reduce its energy consumption as steps towards a greener environment. It also ensures adherence to responsible farming practices, so that natural habitats are protected thereby reducing deforestation and carbon emissions.Furthermore, Costa is on the job(p) to deliver green (LEED) certification for new stores beginning later this year and is working closely with its suppliers to develop more environmentally friendly packaging. labor Environment Operating Environment A firms operating(a) environment is related to environmental factors that directly a ffect the firm and its supremacy in obtaining necessary resources. Yet, they are still factors beyond its area of control. 1. Competitors Costa coffee in Egypt faces high direct competition where around more or less incessantlyy corner in the cities, a coffee shop exists.Therefore, product oppositeiation is a must, and persistent high-quality is the way to keeping customers. Whichever Costa Coffee shop you enter, you are greeted the same, indulge in the same taste and pay what you see in the menu. Menu prices are tax inclusive which is different than most of other coffee shops. Competitors include, but are not check to, Starbucks Coffee, Cilantro and Beanos cafe. Creditors Costas past salary records and working capital position are the main attributes affecting creditors decisions. Considering the Egyptian markets, banks are not rare to find.Costa might be relations with several banks, and may be granted loans from several areas. Hence, creditors have pocket-sized leverage since interest rates are controlled by central bank of Egypt as well. Customers Costa coffee is a service firm. Therefore, its utmost tendency is customer satisfaction and loyalty to yield profits. Constantly monitoring Egypts demographics is essential in keeping a convenient atmosphere. For instance, Costa must always recognise what the youth are listening to these days to be able to play the optimum collection of songs in its branches while abiding by the brands image.Accessibility of location and parking spaces are of the main issues regarded by people when deciding on their hang-outs. And, the customer vendee behaviour of whether they prefer more salads and sandwiches rather than desserts affects how much of each should be available at Costas branches. Labor Costas reputation and image is kept through its workers. Costa has to respect labor rights especially now that people are more aware of the rights than ever before. Also, Costa has to be selective in its waiters and baris tas to keep the brands image and reputation.As a result of Costas reputation, highly-qualified workers sustain for jobs at Costa Coffee. Suppliers Supplier relationships are as important as customer relationships. A good supplier relationships decreases yield time and enhances firms productivity. In Costas case, supplier power is not high as Costa has multiple suppliers, with low switching costs. However, supplier relationships are well-attended to at Costa Coffee as part of its social responsibility towards coffee-growing countries.