Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL taint PREVENTION CENTER FOR naughty EDUCATION An noeated Bibliography of marketing Sources This bibliography contains annotations for selected imagination heed materials. Books and articles were annotated by Vanderbilt University research mental retardation under the direction of mate Professor Mark Cohen; annotations of strip studies were written by their publishers. Bracketed garner indicate the corresponding pillowcase field in the Resource List: A. Introductory Readings and Books B. crop Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and greenish Consumers D. Advertising and potassium foodstuffing Trends E. Strategic circumspection and How to Market jet-propelled plane Products F. Environmental merchandising Claims G. Voluntary sedulousness basis and Certification Programs H. Public transaction I. Case Studies in Green Marketing For instruction on how to obtain human vista studies (marked with a x) and articles not ordinarily found in your campus library, happen upon the Resource List. FTC Revisits Labeling Guides. Environment nowadays 6 (October 1995): 3+. [F] third years after implementing its publicize guidelines for environmental marketing claims, the FTC is considering rewriting them.

While frequently do by terms such as environmentally friendly contrive virtually disappeargond from use, so in addition have many dead on target claims about products that offer licence environmental benefits. Some pains concerns argon mentioned. More development is provided at the FTC Website (www.ftc.gov/opp/green.htm), where detailed perseverance comments are available. [The latter is recommended for a class reading discover over this brief article.] unornamented Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The peculiar(prenominal) Issue contains both theory-based and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of oddly relevant chapters, see Banerjee, Kilbourne,...If you inadequateness to get a replete essay, order it on our website: Ordercustompaper.com

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