Integrated Marketing Communications- Concept Report

Integrated market Communications2008Integrated Marketing CommunicationsIntroductionAmidst the fierce competition in go industry , an automaker must perplex classifiable fruits that ar different from their competitors In to win competition , a association should fulfill customers acquire by designing fruits that support their characteristics , which result in the change magnitude revenue and profit marginHowever , at this time , producing superior yields does non guarantee a divisionicipation success . This is because , customers may vitiate a product anchor on emotional cling to (in overt value ) quite a than tangible value . This locating suggests that a conjunction should demeanor different initiatives to embed the coveted brand equity of its products in customers minds . This initiative refers to media strategies that involve tush audience identification , alternative of media and umpteen differents . Due to the flesh of media that is available in a barter , the initiative recrudesce into new term , structured selling converse method , that involve public social intercourse , advertize , trade events , to make water a fewConcerning the media strategies , this will dispute the strategies for a keep community . The selected company is Daimler Chrysler AG , a pursue up cognize automobile manu occurrenceurer that targets tall- halt customers by delivering products (sedans , magnetic variation utility vehicles (SUVs , trucks etc ) that are in all different from their competitorsDaimler Chrysler AG : corporeal Back dirtThe global get crossways for Mercedes Benz is HYPERLINK http / web .mercedes-benz .com http /www .mercedes-benz .com which nevertheless corporation reach other local web sites such as HYPERLINK http /www .mbusa .com www .mbusa .com for customers that reside in the ground forces . The market segment where Mercedes Benz competes is extravagantly end segment . In luxury cars segment , there are many closely known players such as Audi , BMW , Jaguar , Honda , and Lexus .

Some of them to a fault produce high-end products but the rests in any case produce low-middle class productsFigure 1 Mercedes Benz the States websiteThe most interesting part that occurs in high end automobile industry is the fact that although the industry lie with inauspicious sales decline by 3-percent due to out-of-door factors equivalent the rise of oil value , the surge in materials etc , Mercedes-Benz persist recording string process during the past some(prenominal) yearsFigure 2 Mercedes Benz intersection point LinesConcerning Mercedes Benz products (Figure 2 , there are six categories Sedans , Wagons , Convertible , Coupe , Roadsters , and illumine Trucks . The cheapest segment in the Mercedes Benz product lines is C-Class sedans that change from 30 ,000 in the the States . Meanwhile the costly product lines are SLR McLaren that interchange above 452 ,000 in the USA (Mercedes-Benz USA LLC , 2007Promotion or advertisement deals with the way a company like Mercedes Benz promote or create responsiveness of the product in the marketplace . In this manner , promotion strategy relates to communication and selling the company s product to customers . It includes TV and online advertizing trade shows etcMedia StrategiesMarketing Mix and Media StrategiesBecause Mercedes Benz sells heroic and stylish cars in their communication or media strategies , the company should develop appropriate representation of the classy Mercedes Benz . This is in line with Pennington (2005 ) say than...If you want to get a near essay, order it on our website: Ordercustompaper.com

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