Ifantis expanding to Czech republic.

TABLE OF CONTENTS A. decision maker SUMMARY......................................................p. 5 B. COMPANYS PROFILE.........................................................p. 6-17 1.History.........................................................p. 6-7 2.Companys cathexis & axerophthol; goals............................p. 7 3.Product Assortment.......................................p. 8 4.Quality Policy & amp; Control..................................p. 8-13 5.Human Resources........................................p. 13 6.Management doctrine ...............................p. 14 7.Export Policy................................................p.14-15 8.Investments..................................................p. 15 9.Resources...................................................p. 15 10. The group of companies.................................p. 16-17 C. THE PRODUCT.............................................................................p. 18-21 1.Brief Information.......... ...................................p. 18 2.Relative Advantage.........................................p. 18 3.Quality & Packaging........................................p. 19 4.Branding........................................................p. 19 5.PLC.............................................................p. 20 6.Compatibility/ complexity/ Trialability...................p. 20 7.Problems & Resistance to fruit acceptances...p. 21 D. mart ENVIRONMENT..............................................................p. 22-67 1.History of the Czech Republic...........................p. 22 2.Geographical Characteristics:............................p. 23 a.Location, Land & Resources b.Topography c.Climate d.Infrastructure 3.Demographic Characteristics:..........................p. 26 Education 4.Cultural Characteristics..................................p. 29 5.Political Environment.....................................p. 40 a.Major political issues bear on the business climat e b.Relations between the national and local! governments c.Political hysteria d.Synopsis of political system, muniment for elections, & major political parties 6.Legal Environment.........................................p. 42 7.Economic & Financial Environment...................p. 54 8.Additional Information.....................................p. 64 E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-81 1.Market Audit.................................................p. 69-71 2.Consumer Behavior........................................p. 72- 76 3.Competition...................................................p. 77- 81 4.S.W.O.T........................................................p. 82 F. marketing PLAN............................................... ....... ................ p. 82-89 1.Market Objectives...........................

................p. 83 2.Market Segmentation & Product positioning.........p. 83 3.Marketing Mix................................................p. 83 4.Budget.........................................................p. 86-88 5.Recommendation...........................................p. 89-90 G. APPENDICES.............................................................................. p. 91 1.Appendix A 2.Appendix B 3.Appendix C 4.Appendix D 5.Appendix E 6.Appendix F 7.Appendix G 8.Appendix H ACKNOWLEDGEMENTS We would like to thank the succeeding(a) persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible. From IFANTIS Company: Mr. Nikolaou Panagiotis, General Manager - Commercial Sector From Topsikiotis-Kariof! ilis S.A. global Transportations: Mr. Kariofilis Lazaros A. EXECUTIVE SUMMARY In this project we will turn up the potential of exporting IFANTIS conventional Greek village blimp to the Czech Republic. Most east European countries have their make village sausages, so what distinguishes our crossroad from the others is its unique... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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