Business English

digest of Ocean special K Website 1. Introduction In the last decade, the victimization of website, tourism discourse, and the application of visual concept have big impacts on the finishing and society. This paper is to dissect the homepage of Ocean Park Hong Kong in terms of its discourse semantics, talking to and get winds used. Systemic usable Linguistics (SFL) and other linguistic features, image aspects such as salience and the logo argon examined. Applications of multimodality be discussed separately, as salubrious as being evaluated as a combination to render the unspoilt meaning of the text. 2. Systemic usable Linguistics Analysis SFL refers to genius of the main functional theories of actors line, which focuses on context of situation in relation to context of culture. It contains three register variables in language describing the context: field, rule and tenor. (Halliday 1985) 2.1 Field Field manly includes what is difference on and th e text content. (Martin 1992) Regarding the homepage, it is to orient readers to explore information by means of an overview with several(a) categories. 2.2 Mode Mode refers to the channel that the writers selected to communicate. Consideration of the effectiveness among distinguish channels before is preferred.

(Martin 1992) In the website, multi-modal channels including written text, images, animations and hypertext atomic number 18 applied. 2.3 Tenor Tenor is defined as the relationship in the midst of writers and readers enacted through language, which also refers to status and formality (Marti n 1992). Regarding the homepage, it tries to! establish the nose out of experience and familiarity by lowering the formality and status. 3. Language Analysis Although there are not many words in the homepage in comparison to the images, the language arouses interest from readers by applying some(a) descriptive words. Since the around important readers are the tourists, the use of language is very logical with the claims of Dann: Tourism...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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